Seibu Prince Hotels & Resorts Unveils Prince Hotel Da Nang
Media Release
17 July 2025
A Celebration of Japanese Hospitality and Global Expansion
Seibu Prince Hotels & Resorts is proud to announce the signing of Prince Hotel Da Nang, formerly Sel de Mer Hotel Suites, scheduled to open in October 2025. This significant milestone showcases Seibu Prince Hotels & Resorts' renewed focus on international growth, bringing the brand's renowned "Service from the Heart" - a philosophy inspired by the spirit of omotenashi-to new destinations across the globe.
- Prince Hotel Da Nang marks a significant step in Seibu Prince Hotels & Resorts' renewed commitment to international growth, extending its presence and distinctive Japanese hospitality beyond Japan.
- The hotel will bring the brand's renowned "Service from the Heart," inspired by the Japanese spirit of omotenashi, ensuring an effortlessly elegant and deeply memorable stay for all guests.
- Featuring 164 rooms with private balconies, diverse dining options including a rooftop bar with panoramic views, an infinity pool, gym, and spa, the hotel offers a sophisticated experience just moments from My Khe Beach and Da Nang's key attractions.
DA NANG, VIETNAM, 17 JULY 2025
Prince Hotel Da Nang marks a pivotal step in Seibu Prince Hotels & Resorts' renewed commitment to international growth, extending its presence and distinctive Japanese hospitality beyond Japan's borders. This strategic expansion into Vietnam underscores Seibu Prince Hotels & Resorts' ambitious plan to expand its global portfolio, ensuring the essence of Japanese warmth and genuine care is accessible worldwide.
"We're thrilled to announce the opening of Prince Hotel Da Nang, a significant step in our global expansion that remains true to our core value of heartfelt service," said Lee Richards, CEO of the International Division, Seibu Prince Hotels & Resorts. "Partnering with Mr. Thanh Duong and Mrs. Trang Nguyen, who developed the internationally acclaimed Sel de Mer Hotel Suites, was an easy decision as the standard of hotel is exceptional. This new hotel marks an exciting chapter in our commitment to hospitality excellence, reinforcing our dedication to setting the highest standards in the world's most thoughtfully curated destinations. Guests can look forward to experiencing our unique blend of Japanese warmth and genuine hospitality, ensuring an effortlessly elegant and deeply memorable stay."
Mr. Duong Tien Thanh, of Thien An Thanh Trade Service Company, the owner of Prince Hotel Da Nang, commented on the partnership "Our collaboration with Seibu Prince Hotels & Resorts is a natural fit. Their commitment to genuine care and strong partnership with owners deeply resonates with our values. We firmly believe that our two organisations align perfectly in the shared endeavour to bring esteemed hospitality to the rest of the world, and we are excited for Prince Hotel Da Nang to be a shining example of this synergy."
Prince Hotel Da Nang is staged to set a new standard for upscale accommodation, seamlessly blending comfort with state-of-the-art facilities. Our 164 minimalist designed rooms and suites each offer a private balcony, providing captivating views of either the vibrant cityscape or the serene beach. Beyond the luxurious accommodations, guests can indulge in a diverse culinary journey across our multiple on-site restaurants and bars, including The Speakeasy, our chic rooftop bar boasting breathtaking 360-degree panoramic views.
Enhancing the guest experience further are a fully equipped gym, a stunning infinity rooftop pool on level 5, and a luxurious hotel spa, all meticulously designed to provide a sense of restfulness and peace combined with up-to-date luxuries. For those seeking to host events, Prince Hotel Da Nang proudly showcases flexible, multi-function meeting spaces, each equipped with modern audio-visual technology, ensuring every gathering is a resounding success.
Strategically located just moments from the renowned My Khe Beach, The Prince Hotel Da Nang offers unparalleled access to Da Nang's bustling city nightlife in An Hai and the natural beauty of the Son Tra Peninsula. Its prime location also provides easy access to key tourist attractions such as the Dragon Bridge, Marble Mountain, Ancient Town, and the Golden Bridge, making it an ideal base for exploring the rich cultural tapestry of Da Nang and Hoi An.
Further details of this exciting milestone will be unveiled during the official launch of The Prince Hotel Da Nang from the October 2025.
Learn more at https://www.seibuprince.com/prince-hotel-da-nang
Media contacts:
Alex Barnett | Head of Commercial | abarnett@seibuprince.com
About Prince Hotel
We welcome our guests with a sense of restfulness and peace combined with uniquely local experiences. Whether you're a family looking to create precious memories or traveling on business, our attentive service and relaxed atmosphere will enhance every aspect of your trip. Accommodating various kinds of stays, Prince Hotels are also a friendly place for drop-in guests not staying the night. Relax your body and mind and regain your strength for the next day. These hotels are your faithful travel companion.
About Seibu Prince Hotels Worldwide
Seibu Prince Hotels Worldwide, Inc. is a core company of the Seibu Group and the operating company of Seibu Prince Hotels & Resorts, ski resorts, golf courses, as well as other leisure facilities in Japan and abroad.
The hotel brands under Seibu Prince Hotels & Resorts include The Prince, The Prince Akatoki, Grand Prince, Park Regis by Prince, Park Regis, Policy, Prince Hotel, Park Proxi, Prince Smart Inn and Leisure Inn.
Driven by the passion for hotels and leisure, we strive for the highest service standards. Targeting to expand to 250 hotels globally, we bring our unique hospitality to every corner of the world.
